A Label of Love – how branding with a compelling story helps elevate a brand - 16th July 2025
Kennet Crayfish Gin shows how a powerful brand story can elevate a product - transforming invasive crayfish from the River Kennet into a sustainability-driven craft spirit.
Illustrated by Sophie Jonas-Hill, designed by Sultan Hassan the label wraps the bottle in river-inspired artwork that ties the gin’s origins, botanicals, and environmental mission together. The result is a purpose-led brand that not only tastes smooth and citrusy but also raises awareness about conservation, earning early industry awards and proving that design and storytelling can turn a problem into a meaningful, memorable product.
16th July 2025
